Logo 101
Taking what we know about color theory...
How do you choose the right color for your logo?
The importance of colors has been proven by many brands. We associate most of the famous brands with their colors. For example, when we think of Netflix, we imagine red, Facebook is blue, Starbucks is green. These color associations have been imprinted in our minds through perfectly executed campaigns.
|
Designing your logo...
Your logo should be distinct, designed to stand out from similar brands. Use design elements that fall outside of the current trends in order to create a strong visual impact. The brand should have a unique story, and this will be your guiding light to design a distinct logo for it.
What makes a great logo?
Logo Design Process:
Design brief - Conduct a questionnaire or interview with the client to get the design brief.
Research - Conduct research on the industry itself, its history and competitors. Problem-solve first, design later.
Reference. Conduct research on logo designs that have been successful and on current styles and trends that may relate to the design brief. Follow trends not for their own sake but rather to be aware of them: longevity in logo design is key.
Sketching and conceptualizing. Develop the logo design concept(s) around the brief and your research. This is the single most important part of the design process.
Reflection. Take breaks throughout the design process. This helps your ideas mature, renews your enthusiasm and allows you to solicit feedback. It also gives you a fresh perspective on your work.
Revisions and positioning. Whether you position yourself as a contractor (i.e. getting instructions from the client) or build a long-lasting relationship (i.e. guiding the client to the best solution), revise and improve the logo as required.
Design brief - Conduct a questionnaire or interview with the client to get the design brief.
Research - Conduct research on the industry itself, its history and competitors. Problem-solve first, design later.
Reference. Conduct research on logo designs that have been successful and on current styles and trends that may relate to the design brief. Follow trends not for their own sake but rather to be aware of them: longevity in logo design is key.
Sketching and conceptualizing. Develop the logo design concept(s) around the brief and your research. This is the single most important part of the design process.
Reflection. Take breaks throughout the design process. This helps your ideas mature, renews your enthusiasm and allows you to solicit feedback. It also gives you a fresh perspective on your work.
Revisions and positioning. Whether you position yourself as a contractor (i.e. getting instructions from the client) or build a long-lasting relationship (i.e. guiding the client to the best solution), revise and improve the logo as required.
Check out how the Apple logo changed over time: |
|
Project- "Design a Logo"
Choose the type of company you will be designing for:
Are you an artist? Consider making a brand for that!
Whether you plan on going into game development, virtual reality, graphic design, studio art, photography or media marketing you will need to have a company of sorts that represents your work.
What is your desired career path? Consider making a brand for your future goals!
Will you benefit from a brand for this option? Will your company/brand need to advertise itself? Will you need to advertise/ make a name for yourself?
Just for fun! Come up with a fun Company Name of your choice!
Free Company Name Generators:
https://namelix.com/
https://howtostartanllc.com/business-name-generator
https://www.shopify.com/tools/business-name-generator?gclid=EAIaIQobChMI-8CSk6_f7QIVh6CGCh36qANaEAAYAiAAEgLlB_D_BwE
Fun example topics:
Food
Beverage
Shoe
Bag/Purse
Box
Technology
Game
Toy
Household Item
Makeup
Perfume
Skin Care
Are you an artist? Consider making a brand for that!
Whether you plan on going into game development, virtual reality, graphic design, studio art, photography or media marketing you will need to have a company of sorts that represents your work.
What is your desired career path? Consider making a brand for your future goals!
Will you benefit from a brand for this option? Will your company/brand need to advertise itself? Will you need to advertise/ make a name for yourself?
Just for fun! Come up with a fun Company Name of your choice!
Free Company Name Generators:
https://namelix.com/
https://howtostartanllc.com/business-name-generator
https://www.shopify.com/tools/business-name-generator?gclid=EAIaIQobChMI-8CSk6_f7QIVh6CGCh36qANaEAAYAiAAEgLlB_D_BwE
Fun example topics:
Food
Beverage
Shoe
Bag/Purse
Box
Technology
Game
Toy
Household Item
Makeup
Perfume
Skin Care
DIRECTIONS FOR CREATING YOUR LOGO
STEP 1. Choose 1 company type and create 2 possible names.
https://businessnamegenerator.com/
https://www.shopify.com/tools/business-name-generator
https://namelix.com/
Choose 1 company type and create 2 possible names.
1.
2.
STEP 2. Research existing logos. Find at least 3 logos of companies that do something similar to yours that inspire you.
1.
2.
3
STEP 3. Decide on your imagery.
STEP 4. Choose a color harmony with purpose!
Decide on Color- Look up color harmonies and choose what best fits your company.
Colors Option # 1 Colors Option # 2
STEP 5. Open Gravit Designer or Illustrator to make your logo!
Logo Size: 6 in x 6 in
STEP 1. Choose 1 company type and create 2 possible names.
https://businessnamegenerator.com/
https://www.shopify.com/tools/business-name-generator
https://namelix.com/
Choose 1 company type and create 2 possible names.
1.
2.
STEP 2. Research existing logos. Find at least 3 logos of companies that do something similar to yours that inspire you.
1.
2.
3
STEP 3. Decide on your imagery.
STEP 4. Choose a color harmony with purpose!
Decide on Color- Look up color harmonies and choose what best fits your company.
Colors Option # 1 Colors Option # 2
STEP 5. Open Gravit Designer or Illustrator to make your logo!
Logo Size: 6 in x 6 in