Social Media "Hacks":
Design/ Art to your Post:
Step 1.
Log into Adobe Spark and click the blue plus- go down to view all.
What are the different types of social media posts?The different types of social media posts are:
1. Blog articles
2. Infographics
3. Videos
4. Reviews
5. Giveaways
What is the purpose of social media posts?The main purpose of social media posts is to increase brand awareness and visibility. The more people know about your social media presence, the more people you can potentially turn into customers. Social media posts also help in building relationships with your audience when they engage with your posts.
1. Blog articles
2. Infographics
3. Videos
4. Reviews
5. Giveaways
What is the purpose of social media posts?The main purpose of social media posts is to increase brand awareness and visibility. The more people know about your social media presence, the more people you can potentially turn into customers. Social media posts also help in building relationships with your audience when they engage with your posts.
Step 2.
Scroll down to "Stand out on Social."
Choose one of the following:
1. Instagram Post
2. Facebook Post
3. Pinterest Post
4. Twitter Post
1. Instagram Post
2. Facebook Post
3. Pinterest Post
4. Twitter Post
Step 3.
Decide what content you would like to share about your company.
PLANNING
Write down the following before continuing:
What will your post include?
1. Headline : What is your headline or title?
2. Sub-headline: What is your sub title?
3. Relevant images: What types of images would be relevant to use?
Can you add a visual? It is proven that you will get 200% more engagement with a strong visual!
(Unsplash, Pixabay, Freeimages.com are all great stock image sources)
4. Hashtags: Can you create a hashtag specific to your company or this promotion?
Make sure it is unique!
DO NOT SPAM THE POST WITH HASHTAGS!
5. Engaging caption: What would the post say above this graphic that you are creating when it is posted?
1. Headline : What is your headline or title?
2. Sub-headline: What is your sub title?
3. Relevant images: What types of images would be relevant to use?
Can you add a visual? It is proven that you will get 200% more engagement with a strong visual!
(Unsplash, Pixabay, Freeimages.com are all great stock image sources)
4. Hashtags: Can you create a hashtag specific to your company or this promotion?
Make sure it is unique!
DO NOT SPAM THE POST WITH HASHTAGS!
5. Engaging caption: What would the post say above this graphic that you are creating when it is posted?
6. Who is your target audience?
(consider language, color choices, things they can relate to)
7. What solution are you providing? Why would someone click on this post?
(examples: tips, interesting content, sale, etc.)
Visually Compelling Content Tips:
You don’t need professional photography equipment, but your photos and videos do need to be sharp, well-lit, well-composed, and in focus, at a minimum.
(make sure all images are copyright free!)
If you’re using images other than photos, like infographics or animations, make sure they’re crisp, clear, easy-to read, and eye-catching.
(make sure all illustrations are copyright free!)
Even more important, your visual content needs to be compelling. Great photos are nice, but if they don’t tell a story, or get viewers excited, they’re not going to engage followers.
Not sure what to post? Here are a few ideas:
(make sure all images are copyright free!)
If you’re using images other than photos, like infographics or animations, make sure they’re crisp, clear, easy-to read, and eye-catching.
(make sure all illustrations are copyright free!)
Even more important, your visual content needs to be compelling. Great photos are nice, but if they don’t tell a story, or get viewers excited, they’re not going to engage followers.
Not sure what to post? Here are a few ideas:
- Behind-the-scenes posts: Give followers a look at your office, your storefront, or your manufacturing process. What cool "secret" information might be engaging to the viewer?
- Quotes and text-based images: Play with text to create visually interesting content with no photos required.
- Instructional posts: Teaching followers how to achieve a goal is about as compelling as it gets.
- Well wishes/Inspirational: Everyone wants to feel compassion and care from a company. Holiday greetings and well wishes during the current times can be captivating to an audience.
- Videos (for any of the above): The maximum length of a video post on Instagram is 60 seconds.
- Coupons/Bonus/Deals: Everyone likes to feel like they are getting a good deal! Posting a percentage off, or limited time offer can capture attention from your viewers.
Step 4.
Customize your post.
![Picture](/uploads/7/1/7/4/71744797/published/screen-shot-2020-12-23-at-11-11-25-am.png?1608739945)
Click replace background to get started. Upload an image of your choice or choose from one of the many free/stock images they have!
Customize the text/ icons and details!
ADD YOUR LOGO!!!!!!
Customize the text/ icons and details!
ADD YOUR LOGO!!!!!!