Career: Designer of Augmented Reality Experiences
HOW AR CREATES VALUE
AR creates business value by improving performance across the value chain – product development, manufacturing, service and many other areas.
AR experiences enable can be app, web or headset / glasses based. However, currently app-based AR experiences on smartphones and other mobile devices are most prevalent.
At Digital Pop-Ups we focus, at this stage, on the potential of AR for marketing and communication using mobile devices. However, as demand for wearables grows and/or it is suitable for the project then we have the resources and partners to make it happen.
Our work is powered by the Zappar app. Zappar is a free app compatible with Android and iOS. You just open the app, scan an image with a zapcode on it, and the rest is magic.
We also offer different ways to trigger the experience like WebAR and Deep links.
AR creates business value by improving performance across the value chain – product development, manufacturing, service and many other areas.
AR experiences enable can be app, web or headset / glasses based. However, currently app-based AR experiences on smartphones and other mobile devices are most prevalent.
At Digital Pop-Ups we focus, at this stage, on the potential of AR for marketing and communication using mobile devices. However, as demand for wearables grows and/or it is suitable for the project then we have the resources and partners to make it happen.
Our work is powered by the Zappar app. Zappar is a free app compatible with Android and iOS. You just open the app, scan an image with a zapcode on it, and the rest is magic.
We also offer different ways to trigger the experience like WebAR and Deep links.
Welcome to ZAPPAR
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Augmented Reality Project 2
*You may work in groups of 2-3 max if you choose!*
Each person in the group should have a sketchbook plan in place. Each person in the group will earn an individualized grade based on their work!
Each person in the group should have a sketchbook plan in place. Each person in the group will earn an individualized grade based on their work!
Plan in Sketchbook:
Step 1
There are so many uses for Augmented Reality... choose a topic you would like to design for!
PRODUCT VISUALISATION
INTERACTIVE BROCHURES
INTERACTIVE ADVERTISEMENT
INTERACTIVE TRAVEL POSTER
INTERACTIVE INVITATION
VISUALISATION OF EVENT SPACES
MAPS
SMALL GAMES
INTERACTIVE BROCHURES
INTERACTIVE ADVERTISEMENT
INTERACTIVE TRAVEL POSTER
INTERACTIVE INVITATION
VISUALISATION OF EVENT SPACES
MAPS
SMALL GAMES
Step 2
Decide what problem you will be solving with the Augmented Reality component of your design.
Examples:
Wedding Invitation-->
PROBLEM: After you receive this invitation you have to type in the web address to find the RSVP/Menu etc.
SOLUTION: Augmented reality links to the couples personal website.
Map of Amusement Park-->
PROBLEM: It is small and hard to read (details must be omitted because of space)
SOLUTION: Augmented reality links to details/ Larger Image map appears/ Larger images of rides appear
Birthday Card-->
PROBLEM--> It is boring and not personal to the person that receives it.
SOLUTION: Augmented reality links to a surprise image or video that is special to the viewer
Soda Company Advertisement Poster-->
PROBLEM: The website link has to be typed into a phone/ It doesn't contain enough space to house all important information
SOLUTION: Augmented reality links to a button to the company website/ a video plays advertising the company
Examples:
Wedding Invitation-->
PROBLEM: After you receive this invitation you have to type in the web address to find the RSVP/Menu etc.
SOLUTION: Augmented reality links to the couples personal website.
Map of Amusement Park-->
PROBLEM: It is small and hard to read (details must be omitted because of space)
SOLUTION: Augmented reality links to details/ Larger Image map appears/ Larger images of rides appear
Birthday Card-->
PROBLEM--> It is boring and not personal to the person that receives it.
SOLUTION: Augmented reality links to a surprise image or video that is special to the viewer
Soda Company Advertisement Poster-->
PROBLEM: The website link has to be typed into a phone/ It doesn't contain enough space to house all important information
SOLUTION: Augmented reality links to a button to the company website/ a video plays advertising the company
Step 3
Find references for style/ imagery and modeling. At least one image should be cut out and glued nicely in your sketchbook.
Step 4
Sketch out/ Design any components of your project.
Step 5
Design any project components on the computer.
You may use any of the programs we have learned to do this:
Ai
Ps
Dn
If you need a website for your design you can create it on WIX or WEEBLY--> both allow embedded coding to make your page more personalized.
You may use any of the programs we have learned to do this:
Ai
Ps
Dn
If you need a website for your design you can create it on WIX or WEEBLY--> both allow embedded coding to make your page more personalized.
Step 6
Download your Zappar code--> add to image you have created
Step
Select Tracking Image--> make sure it has mostly green/yellow!
Step
Add Augmented Reality Items:
*Your Design must contain at least 2 of these!*
*Your Design must contain at least 2 of these!*
Step
Publish and share!